How SAS EuroBonus Transformed Loyalty Beyond Flights

Play Video about SAS EuroBonus Podcast

SAS, EuroBonus started as a frequent flyer program in 1992 but has grown into something much bigger. Today, it’s about more than just flights. With over 2,000 partners, members can earn points through everyday activities.

EuroBonus shows how loyalty programs can evolve, blending everyday convenience with the excitement of travel to keep customers engaged.

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today
Will Points-based Currency Potentially Usurp Cash as King?
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest