Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards)

CLICK HERE TO WATCH FOR FREE ON CAPILLARYTECH.COM

OR

SUBSCRIBE TO LOYALTY.TV

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme.  

Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today.  

Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their “Dough Getters” program.  

As a brand, quite simply, Baker’s Delight sells freshly baked bread and they’ve been doing so around the country since 1980.  

Their loyalty programme is also super simple as you’ll hear in today’s conversation.  

Listen to hear the power of simplicity as a winning formula for both customers and program operators. 

Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe this episode to watch ad-free.

Show notes:

1) Lucila Braga

2) Bakers Delight

3) Dough Getters

SAS Eurobonus Loyalty Program Podcast

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS
Watch Now
Travelex Plus Loyalty Program Podcast

Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer
Watch Now
Metcash - IGA Rewards Program Podcast

How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
Watch Now