Bakers Delight: 1.5 Million Members and Counting!
🌟 Discover the transformation of Bakers Delight! 🌟 For over 40 years, this family-owned bakery chain has been delighting Aussies with baked goods across 520 stores. 🥖🍞
Their initial loyalty program was a simple stamp card system, rewarding customers with a free loaf for every 10 purchased. 📇 However, the need for better insights and engagement led to the creation of the Dough Getters app three years ago. 📲✨
With nearly 1.5 million active members today, the program is thriving! 📈🎉
This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS
In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer
In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
