PAYBACK (Germany) Shares Its Latest World Class Successes

OR

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide.

The business is part of the American Express Group and it also operates as a multi-channel marketing platform.

When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best in the world.

Joining me today for second time on Let’s Talk Loyalty and for the first time on Loyalty TV is Berni Brugger, CEO of the PAYBACK Group.

When we last spoke in 2021, I remember being particularly impressed by the incredible 95% points redemption rate that PAYBACK had managed to achieve from its 31 million members in Germany, so I was super excited to hear what’s been happening in the business since then!

I hope you enjoy my conversation with Berni Brugger from PAYBACK Group.

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation

In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands

Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that

Lisa Brightwell from Bright Insights Consulting Joins the LTL / LTV Hosting Team

Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for