Will Points-based Currency Potentially Usurp Cash as King?
The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty and The Wise Marketer™.
Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on loyalty constructs drawn from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.
In 2025 we are shifting from an academic focus to seek out insights from practitioners of the trade, such as our CLMPs, and those leading from the C-Suite. Twice a month, we will bring you an interview with a C-level executive or CLMP who has transformed strategy into practical application to generate strong business results from customer loyalty.
This week’s episode has Aaron speaking with one of our industry’s well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer. Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy, as well as he is the CEO at Fidivo, which has built the first off-the-shelf loyalty program financial tool analysis.
He shares an executive style summary of his second published book “Loyalty Programs and the Currency Effect” and then flies into his perspective on loyalty in the travel sector, particularly given his expertise in aviation.
Hosted by Aaron Dauphinee
Show Notes:
3) Fidivo
4) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points – By Evert de Boer & Xiao Yao Chin
