Why Loyalty Programs Are Thriving in 2025
Life is good for loyalty professionals right now—and the numbers prove it. 📈
Here are some standout insights from Antavo AI Loyalty Cloud‘s 2025 Global Customer Loyalty Report:
1) Satisfaction Surge: 7 out of 10 loyalty program owners are satisfied with their programs today, compared to just 5.5 last year.
2) Bigger Budgets: CRM and loyalty now account for 31.4% of marketing budgets—nearly 5% higher than last year.
3) Impressive ROI: Companies tracking loyalty program ROI now see an average return of 5.2x, a notable increase from 4.8x reported last year.
These figures highlight a key shift: loyalty programs are no longer seen as cost centers—they’re becoming revenue powerhouses.💡
I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024,
Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle”
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly
