TrueBlue from JetBlue - Airline Loyalty Driving Passenger Loyalty

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”.

As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need.

Joining me today to share how their business strategy guides their loyalty strategy is Edward Pouthier, Director of Loyalty Program and Experience with JetBlue.

Ed and I met at the Comarch client conference in Krakow earlier this year, and I loved his focus on simplicity, flexibility and relevance for their entire customer base.

JetBlue are committed to being loyal TO their customers in order to cultivate loyalty from them in return.

I hope you enjoy learning all about TrueBlue from JetBlue.

 

Show notes:

1) Edward Pouthier

2) JetBlue

3) TrueBlue

Adore Beauty Loyalty Podcast

Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success

This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris,
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant