The 3 Loyalty KPIs Every Fashion Brand Should Track

What are the three KPIs that define loyalty success? 🚀 Insights from Arvind Fashions:

1️⃣ New Customer Acquisition & Enrollment Efficiency – Drive 90-95% efficiency in sign-ups.
2️⃣ New to Repeat Rate – Get first-time buyers to return within the same year.
3️⃣ Win-Back Rate – Bring back lapsed customers, especially those from 4-5 years ago.

Loyalty isn’t just about points—it’s about engagement and retention. Does your brand track these?

#Loyalty #CustomerEngagement #Fashion #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

Scooter’s Coffee: Brewing Success in the US Coffee Business

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years

Puntos Palacio: una estrategia holística de lealtad

This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,

Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian