The 3 Loyalty KPIs Every Fashion Brand Should Track

What are the three KPIs that define loyalty success? 🚀 Insights from Arvind Fashions:

1️⃣ New Customer Acquisition & Enrollment Efficiency – Drive 90-95% efficiency in sign-ups.
2️⃣ New to Repeat Rate – Get first-time buyers to return within the same year.
3️⃣ Win-Back Rate – Bring back lapsed customers, especially those from 4-5 years ago.

Loyalty isn’t just about points—it’s about engagement and retention. Does your brand track these?

#Loyalty #CustomerEngagement #Fashion #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation

In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands

Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that