Loyalty in the Age of the Emotional Consumer – Insights from Kate Wheaton, Ogilvy One

Play Video about Profitability in Loyalty Programmes - Collinson Podcast

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.”

Our guest is Priyanka Lakhani who is a Senior VP at the Collinson Group.

Collinson is perfectly positioned to lead the conversation about “Profitability in Loyalty” as a global company dedicated to helping the world to travel with ease and confidence for more than 30 years. 

Please enjoy this conversation about programme profitability with Priyanka Lakhani from Collinson.

This episode is sponsored by Collinson Group.

 

Show notes:

1) Priyanka Lakhani

2) Collinson Group

3) Let’s Talk Loyalty: Priyanka Lakhani on Loyalty Programme Profitability | Collinson Group

4) AI and the future of humanity | Yuval Noah Harari at the Frontiers Forum – Yuval Noah Harari

5) Sapiens A Brief History Of Humankind By Yuval Noah Harari (Book)

Yuping Liu-Thompkins-The Politics of Brand Loyalty Podcast

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
Watch Now
Loyalty in the Age of the Emotional Consumer - Podcast

Loyalty in the Age of the Emotional Consumer – Insights from Kate Wheaton, Ogilvy One

In this episode Charlie Hills interviews Kate Wheaton, the Head of Strategy for Ogilvy One. Through her long career, Kate has worked on some of the UK’s most effective and loved loyalty programmes for brands such as Sainsbury’s, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys
Watch Now
USCHRSM loyalty podcast

Bridging Academia and Industry: Exploring the Future of Loyalty with Darron Kirkley

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group's (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy's™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025
Watch Now