NASCAR Fans Want MORE Emails? Here’s Why

With over 250,000 active members, NASCAR’s loyalty program is proving that emotional connections drive deeper engagement. But here’s the surprising part:


🚀 Fans Want More: They’re asking NASCAR to send more emails and push notifications—not fewer. Why? They don’t want to miss out on earning points.


📈 Impact of Membership: Members spend 70% more time on NASCAR.com, consume more content, and share 58% more personal data compared to non-members.


🔑 Key Challenge: It’s not about convincing fans to join—it’s about raising awareness of the program. Once they know, they’re eager to participate.


For brands thinking about loyalty, this is a masterclass: emotional connection + regular reminders = higher engagement.

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
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