Mastering Loyalty Commerce: Insights from Valuedynamx

In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce.  MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping.

Today we will be learning about her favourite books and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about Valuedynamx.

Hosted by Charlie Hills

This show is sponsored by ValueDynamx.

Show Notes :

1) Mary Beth Bell

2) Valuedynamx

3) The Alchemist

4) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

5) European Loyalty Whitepaper

6) Mando Connect

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member