Loyalty Trends: Premium Experiences & The Next Generation

Loyalty programs are evolving, but some principles remain timeless:

✅ Relevance – The value proposition must be clear, simple, and easy to realize.
✅ Omnichannel Presence – Be wherever your customer wants to engage.
✅ Emotional Connection – True loyalty goes beyond transactions.

As for trends, two big ones stand out:

1️⃣ The Rise of Premium Experiences – Consumers today aren’t just looking for discounts—they’re willing to pay real money for exclusive, high-value rewards. Loyalty programs must evolve to match these expectations.

2️⃣ Cross-Generational Loyalty – The next frontier isn’t just retaining customers but also winning over their families. How can brands ensure they stay relevant across generations within the same household?

The loyalty landscape is shifting. How are you adapting?

ACCOR Plus Innovates Again as a Leading Lifestyle Subscription

Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show. And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve

Crafting Loyalty with a Luxury Touch: Inside Lalit Suri Hospitality Group

Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a

10 Standout Episodes: Live Reflections from International Loyalty Leaders Summit

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned