Loyalty Trends: Premium Experiences & The Next Generation

Loyalty programs are evolving, but some principles remain timeless:

✅ Relevance – The value proposition must be clear, simple, and easy to realize.
✅ Omnichannel Presence – Be wherever your customer wants to engage.
✅ Emotional Connection – True loyalty goes beyond transactions.

As for trends, two big ones stand out:

1️⃣ The Rise of Premium Experiences – Consumers today aren’t just looking for discounts—they’re willing to pay real money for exclusive, high-value rewards. Loyalty programs must evolve to match these expectations.

2️⃣ Cross-Generational Loyalty – The next frontier isn’t just retaining customers but also winning over their families. How can brands ensure they stay relevant across generations within the same household?

The loyalty landscape is shifting. How are you adapting?

From Best Kept Secret to Industry Movement: Loyalty Methods Powering 7-Eleven, MGM, BP, and More

Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” . Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and

Marriott Bonvoy Leads the Way in Global Hospitality Loyalty

Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS