Loyalty Trends: Premium Experiences & The Next Generation

Loyalty programs are evolving, but some principles remain timeless:

✅ Relevance – The value proposition must be clear, simple, and easy to realize.
✅ Omnichannel Presence – Be wherever your customer wants to engage.
✅ Emotional Connection – True loyalty goes beyond transactions.

As for trends, two big ones stand out:

1️⃣ The Rise of Premium Experiences – Consumers today aren’t just looking for discounts—they’re willing to pay real money for exclusive, high-value rewards. Loyalty programs must evolve to match these expectations.

2️⃣ Cross-Generational Loyalty – The next frontier isn’t just retaining customers but also winning over their families. How can brands ensure they stay relevant across generations within the same household?

The loyalty landscape is shifting. How are you adapting?

The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The

Scooter’s Coffee: Brewing Success in the US Coffee Business

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Puntos Palacio: una estrategia holística de lealtad

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