Lego Nurtures Lifelong Loyalty through Membership & Community

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This episode is also available in audio format on our Let’s Talk Loyalty podcast.

The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932.

The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries.

Joining us today to share the story of Lego’s loyalty strategy is Aaron Mitchell, Lego’s Global Vice President of Membership & Personalisation, who explains how Lego is increasing its focus on membership and community in order to connect with customers (new and old) and inspire them.

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Show notes:

1) Aaron Mitchell

2) LEGO Group

3) LEGO Insiders

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