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JetBlue's Strategy: Mastering Customer Loyalty in Travel
Play Video about JetBlue's TrueBlue Loyalty Program
JetBlue’s TrueBlue program is all about maximizing customer engagement across its offerings. From frequent credit card use to bundling airline and vacation packages, every touchpoint counts. This approach helped them hit $1 billion in loyalty revenue last year. Even in competitive markets like New York, JetBlue keeps loyalty growing by staying top-of-mind for travel needs—whether customers are booking flights or planning getaways.
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris,
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”. As an airline, JetBlue’s focus is
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