Insights on Emotional Loyalty with Comarch's Jessica Lavigne

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation.

It’s a really big idea and one that brand marketers and loyalty marketers know is critically important but often struggle to achieve.

My guest today is hugely passionate about the topic and she wrote an article about it (in French) for herself and her clients back in 2023.

It was SO well received, that it was firstly translated in to English, then it became an ebook featuring some incredible statistics and insights and now, we’re here to share it on Loyalty TV.

Jessica Lavigne is a CRM and Customer Loyalty Professional for Comarch, based in France, so I hope you enjoy listening to our conversation, all about the importance and some suggested ideas to create true “emotional loyalty” for your brand.

Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has
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