India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

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This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention!

We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand and a household name in the Indian market.

Metro Brands is one of the largest footwear specialty retailers in India, with more than 850 stores in 195 cities.

They manufacture and re-sell both local brands as well as international footwear brands such as Crocs and Footlocker.

Our guest is Biswajit Dutta the Head of CRM, Loyalty and Analytics for Metro Brands, and he shares their current loyalty strategy as well as some of the big ideas they are reflecting on for their future growth and evolution.

Show notes:

1) Metro Brands

2) Biswajit Dutta

3) Capillary Technologies

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