How Should Brands Approach Innovation in 2025?

The pace of change is rapid, but how should brands approach innovation without falling into chaos or creating tech debt? In this video, we explore why focusing on customer experience, taking calculated risks, and aligning long-term goals are critical for sustainable growth. Discover how AI and blockchain can drive innovation and help you meet the needs of future customers.

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results. In this episode Bill Hanifin speaks with recognized industry figure
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at