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How SAS EuroBonus Transformed Loyalty Beyond Flights
Play Video about SAS EuroBonus Podcast
SAS, EuroBonus started as a frequent flyer program in 1992 but has grown into something much bigger. Today, it’s about more than just flights. With over 2,000 partners, members can earn points through everyday activities.
EuroBonus shows how loyalty programs can evolve, blending everyday convenience with the excitement of travel to keep customers engaged.
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia's leading airline, offering
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in
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