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How SAS EuroBonus Transformed Loyalty Beyond Flights
Play Video about SAS EuroBonus Podcast
SAS, EuroBonus started as a frequent flyer program in 1992 but has grown into something much bigger. Today, it’s about more than just flights. With over 2,000 partners, members can earn points through everyday activities.
EuroBonus shows how loyalty programs can evolve, blending everyday convenience with the excitement of travel to keep customers engaged.
Will Points-based Currency Potentially Usurp Cash as King?
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest
This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en
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