How MOL Group’s Loyalty Program Drives 3X ROI with CRM & Data Tools

At MOL Group, loyalty isn’t just a program—it’s part of a bigger picture. It works hand-in-hand with CRM systems, marketing tools, mobile apps, and data analytics. Together, these tools help deliver better results for the business.

The team measures success by looking at how these tools, along with loyalty programs, impact real customer behavior. When they compared their current program to older ones, they saw a big jump in customer engagement and transactions. Even when they factored in natural brand growth, loyalty still stood out as a key driver of results. To keep it simple, they use unit economics to measure the cost and benefit of loyalty per customer. This includes things like IT costs, staff, and rewards. Right now, the benefits are three times higher than the costs—and as the program grows, this gap keeps getting bigger.

István shared this insight: loyalty isn’t just about points and rewards. It’s about creating a system that keeps customers coming back and builds long-term value for the business.

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,