How Blue Rewards by Al-Futtaim Went from Simple Cashback to Customer Engagement
Loyalty programs are evolving beyond transactions—they’re becoming lifestyle platforms.
Take Blue Rewards by Al-Futtaim as an example. It started as a simple cashback program for retail customers. But as consumer behaviors changed, Blue expanded to automotive, healthcare, and even digital payments.
Now, it’s a full-fledged customer engagement platform, offering:
✅ AI-powered shopping recommendations
✅ A digital wallet and co-branded credit card
✅ Rewards across multiple industries
This shift proves that personalization and relevance are the future of loyalty. It’s not just about discounts—it’s about seamless, valuable experiences.
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,
