How Blue Rewards by Al-Futtaim Went from Simple Cashback to Customer Engagement
Loyalty programs are evolving beyond transactions—they’re becoming lifestyle platforms.
Take Blue Rewards by Al-Futtaim as an example. It started as a simple cashback program for retail customers. But as consumer behaviors changed, Blue expanded to automotive, healthcare, and even digital payments.
Now, it’s a full-fledged customer engagement platform, offering:
✅ AI-powered shopping recommendations
✅ A digital wallet and co-branded credit card
✅ Rewards across multiple industries
This shift proves that personalization and relevance are the future of loyalty. It’s not just about discounts—it’s about seamless, valuable experiences.
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