How AI is Changing Loyalty Programs Forever
AI isn’t just a buzzword—it’s reshaping how brands connect with customers. But what do consumers actually expect?
🔑 Personalization: They don’t want generic offers. They expect deals tailored to their behavior—what they buy, when they buy, and even what they plan to buy.
⚡ AI’s Role: AI speeds up data analysis, merging transaction and declared data to create hyper-targeted offers faster than ever.
👥 Human Touch: AI can recommend, but the final decision on customer offers should still involve humans to ensure relevance.
💡 Impact: With AI, brands can scale from hundreds to thousands of personalized segments, driving higher ROI.
The future of loyalty is personalized, data-driven, and powered by AI—with humans still at the heart of it.
I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024,
Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle”
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly
