How AI is Changing Loyalty Programs Forever
AI isn’t just a buzzword—it’s reshaping how brands connect with customers. But what do consumers actually expect?
🔑 Personalization: They don’t want generic offers. They expect deals tailored to their behavior—what they buy, when they buy, and even what they plan to buy.
⚡ AI’s Role: AI speeds up data analysis, merging transaction and declared data to create hyper-targeted offers faster than ever.
👥 Human Touch: AI can recommend, but the final decision on customer offers should still involve humans to ensure relevance.
💡 Impact: With AI, brands can scale from hundreds to thousands of personalized segments, driving higher ROI.
The future of loyalty is personalized, data-driven, and powered by AI—with humans still at the heart of it.
Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has
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