How AI is Changing Loyalty Programs Forever
AI isn’t just a buzzword—it’s reshaping how brands connect with customers. But what do consumers actually expect?
🔑 Personalization: They don’t want generic offers. They expect deals tailored to their behavior—what they buy, when they buy, and even what they plan to buy.
⚡ AI’s Role: AI speeds up data analysis, merging transaction and declared data to create hyper-targeted offers faster than ever.
👥 Human Touch: AI can recommend, but the final decision on customer offers should still involve humans to ensure relevance.
💡 Impact: With AI, brands can scale from hundreds to thousands of personalized segments, driving higher ROI.
The future of loyalty is personalized, data-driven, and powered by AI—with humans still at the heart of it.
In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
