How AI Helps Loyalty Marketing
AI opens up exciting possibilities for loyalty marketing by helping brands understand customer actions beyond purchases. While transaction data is easy to track, AI can analyze other activities like profile updates, logins, and engagement with emails. These small actions can signal customer value and help create more personalized strategies.
The challenge lies in using this data effectively. Loyalty platforms need to adapt to handle real-time insights and reward meaningful behaviors. Not all actions are equal, so it’s about focusing on what truly matters for customer relationships.
eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guest Owned and operated by First National Bank, it is one of South Africa's leading rewards programmes which has now been rewarding banking
In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution. This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world
