How AI Helps Loyalty Marketing
AI opens up exciting possibilities for loyalty marketing by helping brands understand customer actions beyond purchases. While transaction data is easy to track, AI can analyze other activities like profile updates, logins, and engagement with emails. These small actions can signal customer value and help create more personalized strategies.
The challenge lies in using this data effectively. Loyalty platforms need to adapt to handle real-time insights and reward meaningful behaviors. Not all actions are equal, so it’s about focusing on what truly matters for customer relationships.
Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and
Today's episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines. Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by TripAdvisor
