How AI Helps Loyalty Marketing
AI opens up exciting possibilities for loyalty marketing by helping brands understand customer actions beyond purchases. While transaction data is easy to track, AI can analyze other activities like profile updates, logins, and engagement with emails. These small actions can signal customer value and help create more personalized strategies.
The challenge lies in using this data effectively. Loyalty platforms need to adapt to handle real-time insights and reward meaningful behaviors. Not all actions are equal, so it’s about focusing on what truly matters for customer relationships.
In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
