Consume with Purpose, Not Points
Why do loyalty programs always push us to buy more? 🤔 We’re constantly encouraged to consume more just to earn rewards, but isn’t that a bit odd? 🌱 Let’s rethink the game! Instead of focusing on points, how about programs that promote smarter, more thoughtful consumption? 🌟 It’s time for loyalty programs to truly align with our values!
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cĂłmo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holĂstica que integra experiencias exclusivas,
