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Consume with Purpose, Not Points
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Why do loyalty programs always push us to buy more? 🤔 We’re constantly encouraged to consume more just to earn rewards, but isn’t that a bit odd? 🌱 Let’s rethink the game! Instead of focusing on points, how about programs that promote smarter, more thoughtful consumption? 🌟 It’s time for loyalty programs to truly align with our values!
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia's leading airline, offering
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in
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