Cash vs Perks: What Makes Loyalty Programs Work?

What makes a loyalty program truly effective? Is it cash rewards, exciting perks, or something in between? Learn how Flybuys balances clarity, emotional impact, and variety to keep members engaged. Discover the secrets behind creating rewards that resonate with customers.

eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guest Owned and operated by First National Bank, it is one of South Africa's leading rewards programmes which has now been rewarding banking
In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution. This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world