Big L Loyalty: The Power of Memorable Guest Experiences
In today’s loyalty world, it’s not just about points and discounts—it’s about creating unforgettable guest experiences. Our guest, Darron Kirkley, shares that true loyalty goes beyond transactions and he explains that every guest interaction matters.
Whether it’s a warm welcome or a thoughtful gesture, these moments build emotional bonds and make a brand memorable. Instead of only offering rewards, brands should invest in experiences that make customers feel valued and connected.
Marketers, the lesson is simple: shift your focus from transactions to experiences, and build loyalty that lasts.
In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares
In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands
The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that
