Big L Loyalty: The Power of Memorable Guest Experiences
In today’s loyalty world, it’s not just about points and discounts—it’s about creating unforgettable guest experiences. Our guest, Darron Kirkley, shares that true loyalty goes beyond transactions and he explains that every guest interaction matters.
Whether it’s a warm welcome or a thoughtful gesture, these moments build emotional bonds and make a brand memorable. Instead of only offering rewards, brands should invest in experiences that make customers feel valued and connected.
Marketers, the lesson is simple: shift your focus from transactions to experiences, and build loyalty that lasts.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,
Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian
