Big L Loyalty: The Power of Memorable Guest Experiences
In today’s loyalty world, it’s not just about points and discounts—it’s about creating unforgettable guest experiences. Our guest, Darron Kirkley, shares that true loyalty goes beyond transactions and he explains that every guest interaction matters.
Whether it’s a warm welcome or a thoughtful gesture, these moments build emotional bonds and make a brand memorable. Instead of only offering rewards, brands should invest in experiences that make customers feel valued and connected.
Marketers, the lesson is simple: shift your focus from transactions to experiences, and build loyalty that lasts.
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
