How IndiGo's BluChip Loyalty Program Reinforces Its Brand
When launching a loyalty program, alignment with your brand’s core values is everything.
That’s why we love how IndiGo’s BluChip program was designed. Their currency—BluChip—isn’t just a clever name. It’s built around the four brand pillars IndiGo is known for:
– Hassle-free
– Affordability
– On-time performance
– Network reach
From a digital-first user experience to a simple earn-and-burn structure and tier system, BluChip doesn’t just support the brand—it amplifies it.
As loyalty professionals, we often assess whether the program brand supports the mother brand. IndiGo nailed it with BluChip.
#LoyaltyPrograms #CustomerExperience #BrandAlignment #IndigoBlueChip
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis
This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un
