How IndiGo's BluChip Loyalty Program Reinforces Its Brand
When launching a loyalty program, alignment with your brand’s core values is everything.
That’s why we love how IndiGo’s BluChip program was designed. Their currency—BluChip—isn’t just a clever name. It’s built around the four brand pillars IndiGo is known for:
– Hassle-free
– Affordability
– On-time performance
– Network reach
From a digital-first user experience to a simple earn-and-burn structure and tier system, BluChip doesn’t just support the brand—it amplifies it.
As loyalty professionals, we often assess whether the program brand supports the mother brand. IndiGo nailed it with BluChip.
#LoyaltyPrograms #CustomerExperience #BrandAlignment #IndigoBlueChip
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