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Loyalty Programs Are Changing – Here’s How
Play Video about Orange Theory Fitness Short Video
Most businesses think of loyalty as points, perks, and discounts—but real loyalty is much bigger.
Brands like Orangetheory Fitness don’t just have loyalty programs. They ARE loyalty brands. Their customers love them, yet some still leave.
So what’s the lesson?
Loyalty programs can’t just sit in the marketing team anymore. The entire company—from finance to operations—needs to see loyalty as a business strategy.
📌 What top brands do differently:
✅ Focus on building real connections, not just giving points
✅ Make loyalty part of the brand experience, not just a marketing tool
✅ Get leadership to see loyalty as a long-term investment
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today
Will Points-based Currency Potentially Usurp Cash as King?
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest
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