Fundamentos para gestionar estrategias de lealtad exitosas

Play Video about Alex-Panel Short Interview-Podcast

Los programas de fidelización siguen siendo tan relevantes como siempre, ¡pero el juego ha cambiado! Con un conjunto de herramientas en constante evolución, las marcas tienen más formas que nunca de inspirar y recompensar la lealtad.

Loyalty programs remain as relevant as ever, but the game has changed! With an evolving toolkit, brands have more ways than ever to inspire and reward loyalty.

V.Ships - Loyalty Proframme For Seaferers

Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today
Will Points-based Currency Potentially Usurp Cash as King?
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest