Fundamentos para gestionar estrategias de lealtad exitosas (Spanish Episode)
This episode is in Spanish and also available in audio format in our Let’s Talk Loyalty podcast.
En el episodio de hoy compartimos con un panel de expertos en Loyalty en donde se comentan algunos de los fundamentos importantes que se deben considerar a la hora de construir y/o gestionar estrategias de lealtad. Se señaló la importancia de combinar elementos transaccionales con momentos emocionales, la innovación, el uso de la data, la visión Customer First, entre otros. Esperamos que disfruten la conversación con Gerardo y Franz.
Hosted by Alex Saul.
Show Notes:-
1) Gerardo
2) Franz
3)Crear o Morir (Book)
4) Great by Choice (Book)
I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024,
Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle”
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly
