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Cash vs Perks: What Makes Loyalty Programs Work?
Play Video about Flybuys-Phil Hawkins-Short Video-Podcast
What makes a loyalty program truly effective? Is it cash rewards, exciting perks, or something in between? Learn how Flybuys balances clarity, emotional impact, and variety to keep members engaged. Discover the secrets behind creating rewards that resonate with customers.
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today
Will Points-based Currency Potentially Usurp Cash as King?
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest
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