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Play Video about Autogrill's Growth
Autogrill is on track to reach 1 million customers, but its focus isn’t just on growth—it’s on loyalty.
Here’s the secret:
✅ Retention First: With an impressive 80% year-over-year retention rate, Autogrill ensures its customers find real value in the program.
✅ Healthy Growth: Tracking active members as a key metric keeps the focus on engaged, loyal customers, not just sign-ups.
Fast acquisition is great, but loyal customers drive long-term success.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
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