JetBlue's Strategy: Mastering Customer Loyalty in Travel
JetBlue’s TrueBlue program is all about maximizing customer engagement across its offerings. From frequent credit card use to bundling airline and vacation packages, every touchpoint counts. This approach helped them hit $1 billion in loyalty revenue last year. Even in competitive markets like New York, JetBlue keeps loyalty growing by staying top-of-mind for travel needs—whether customers are booking flights or planning getaways.
Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show. And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
