JetBlue's Strategy: Mastering Customer Loyalty in Travel
JetBlue’s TrueBlue program is all about maximizing customer engagement across its offerings. From frequent credit card use to bundling airline and vacation packages, every touchpoint counts. This approach helped them hit $1 billion in loyalty revenue last year. Even in competitive markets like New York, JetBlue keeps loyalty growing by staying top-of-mind for travel needs—whether customers are booking flights or planning getaways.
In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution. This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world
In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into
