Sports & Music Tourism to Triple in Value by 2031

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🎤🏆 Did you know nearly 70% of sports and music fans travel internationally for events? 🌍✈️ This survey from Collinson highlights that fans extend their trips before and after events, increasing their spending. 💼💸 These insights show valuable opportunities for targeted marketing strategies. 📊✨

SAS EuroBonus Podcast

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia's leading airline, offering
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in