Lego Nurtures Lifelong Loyalty through Membership & Community

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This episode is also available in audio format on our Let’s Talk Loyalty podcast.

The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932.

The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries.

Joining us today to share the story of Lego’s loyalty strategy is Aaron Mitchell, Lego’s Global Vice President of Membership & Personalisation, who explains how Lego is increasing its focus on membership and community in order to connect with customers (new and old) and inspire them.

Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe to watch this episode ad-free.

Show notes:

1) Aaron Mitchell

2) LEGO Group

3) LEGO Insiders

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