Why Personalization Matters!

🚀 Personalization is at the heart of our marketing strategy. 💡 It’s all about making every interaction relevant to the individual. AI helps us navigate vast amounts of data, ensuring our approach stays effective and impactful. 🚀 This innovation benefits everyone.

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021.

Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and over a million rewards available!

Livelo offers countless possibilities to earn and burn points in both the physical and digital world, with access to products, services, trips, experiences, payments and even cash back via the country’s incredible Pix platform.

We are joined again by Daniel Pagano, Chief Marketing and Operations Officer who shares Livelo’s latest propositions and performance and their incredible recent recognition.

Livelo is a client of Comarch.

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS

Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer

How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares