90% Renewal Rate?! How CAA Built Real Loyalty That Lasts
🚗 True loyalty isn’t built on points alone. It’s built on trust, relevance, and showing up—every single day.
That’s exactly what CAA is doing.
From roadside assistance to travel and fuel services, they’re there for their members across all parts of the journey. No flashy gimmicks—just consistent value across multiple touchpoints.
📈 The results speak volumes:
✅ 90% renewal rate
✅ 85 average NPS
✅ 2%+ YoY growth
✅ And they’re still growing—with more partnerships on the horizon
In a market where customer expectations are higher than ever, CAA is a shining example of how to build loyalty that lasts.
🔑 Real loyalty is proactive, not reactive.
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MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
