3 Essential Loyalty Lessons for Marketers

In our recent podcast interview discussing the Ogilvy One report, Loyalty in the Age of the Emotional Consumer, we uncovered some powerful insights for today’s loyalty programs. Here are the top three takeaways:

1️⃣ Emotion + Behavior: True loyalty is built by fueling both how customers feel and what they do. It’s not enough to offer rewards—the experience must create an emotional bond.

2️⃣ Stand Out with Creativity: In a world full of loyalty programs, brands need to dive deep into insights and creativity. Consumers want that extra spark—a unique, memorable experience that goes beyond the basics.

3️⃣ Keep Evolving: Loyalty isn’t a fixed destination; it’s an ongoing relationship. As customer needs change, so should your strategy. Stay agile, keep innovating, and let your loyalty program grow with your customers.

What do you think? How are you keeping your loyalty programs fresh and engaging?

How Metcash is Redefining Loyalty with the Relaunched IGA Rewards Program

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation

In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands

Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that